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WAR Delivers Exclusive Shoe Design Challenge for Golf Fans

We’ve just collaborated on a unique online competition for golf fans to design a FootJoy shoe for their favourite players and watch them take to the fairways wearing the new footwear.

FootJoy currently runs an online personalised golf shoe programme through the MyJoys website, where golfers select from different shoe models and coloured leathers to create their own design, personalising the finished result with a monogram or logo.

The new MyJoys May campaign invites golfers to create a shoe for nine top golf professionals, including Ryder Cup hero Soren Hansen, World ^#2 Lee Westwood, and rising star Tano Goya. The winning shoe designs will be chosen on April 25^th by the pros themselves, who will then wear them at the BMW PGA Championship at Wentworth in May.  The nine winning designers will receive free tickets to the event, together with the chance to create a pair of shoes for themselves.

Created and built by our in-house digital team, the campaign is managed from a microsite, integrated with the existing online shoe design functionality of the MyJoys website. We’ve also incorporated video footage of top players providing a design brief on their preferred shoe.

Gareth Brookman, Board Account Director, said: “We wanted golfers to experience the creativity of MyJoys for themselves.  Once golfers find out just how many model options there are and how easy it is to create a unique design, they will return to the site next time they need their own pair! MyJoys May gives a great reason to get creative.”

Competition entrants can post their designs for all to see on the MyJoys May microsite and, thanks to the built-in social media functionality contestants can publish the designs to their own Facebook or Twitter page.

FootJoy  European Marketing Manager Richard Fryer said: “The extensive reach of the MyJoys May campaign through the web and social media is the feature of the promotion that excites us the most. We’re expecting the word to spread very quickly and to see some great designs for Lee Westwood and the other players, thanks to WAR’s digital expertise.”

Find the competition microsite at www.myjoysmay.co.uk.