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WAR gets creative with Musicroom

We have been appointed by Musicroom, the retail arm of the Music Sales Group, to undertake a complete overhaul of the Bury St. Edmund-based company’s retail brand.

The contract, which was won as part of a competitive pitch in May, sees us developing and implementing a new brand across all marketing collateral for Musicroom’s chain of 18 UK-wide high street stores. 

As part of the project we are providing in-store creative, digital creative, press and event support, with the specific objectives of raising awareness of Musicroom and its offering, driving footfall to the stores and increasing sales in terms of value and volume.

Musicroom Managing Director, Simon Pollard commented: ?The WAR team has exceptional retail experience and knowledge, adding real value to our business and marketing.  It is great to be working with the WAR team, especially on the launch of our ‘Back to School’ campaign which will be unveiled in our stores very soon.”

Our Client Services Director, Kay Davis added: ?We are thrilled to be working with Musicroom on such an exciting project and one which will give the company the awareness and recognition it deserves.  Working with a client on brand refinement is always exciting and enables us to truly get under the skin of the company, its practices, ethos and values.” 

Musicroom offers the world’s best selection of sheet music, books about music, tuition books, music software, musical instruments and accessories