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Latest TV ad campaign set to reach one million viewers

Our latest television campaign for InSinkErator, the brand leading domestic food waste disposer, is set to reach over one million consumers in just six weeks.

The commercial, which aired for the first time on digital channel More4 on Saturday (Oct 2), features the new Evolution food waste disposer which eliminates all types of food waste quietly and efficiently.

Gareth Boardman, Board Account Director, said: “We introduced InSinkErator onto television for the first time this Spring and the response was sufficiently strong to encourage them into a swift return during the current key sales period. The first commercial drove up to 1,000 additional hits to the insinkerator.co.uk website per day.”

To support the campaign we have created a bespoke landing page on insinkerator.co.uk to capture consumer details through a customer information pack mailout. InSinkErator will also be advertising in the pages of selected consumer kitchen and bathroom lifestyle magazines in a major marketing push.

“Working with InSinkErator and More4 owners, Channel 4, we researched the effectiveness of the first commercial and found that it was delivering the perfect messages to an audience enjoying home interest programmes such as Grand Designs,” added Gareth. “Exactly the sort of people who might become enthused to put a food waste disposer in their life!”

We are currently working with Titleist, FootJoy, Peterborough Garden Partnership, Veetee rice on television advertising campaigns during October.