BACS BACS
InSinkErator InSinkErator
ADT ADT
Musicroom Musicroom
Bayer CropScience Bayer CropScience
Produce World

Strategic INSIGHT

When it comes to council tax, Direct Debit is a win-win payment product. Bill payers can spread the cost in a safe and reliable way, while councils save approximately £10 per annum in handling and charges for every payment switched over. Uniting councils to create a cost-effective campaign that drives conversion, benefits all.

Creative EXECUTION

20 councils were brought together to benefit from an attention grabbing integrated campaign: with DM, posters, PR and online combining to convince consumers that now was the time to switch to Direct Debit.

Performance EXCEEDED that of previous council-specific campaigns

  • Direct Debit conversion rates up by 15% to 600%.
  • 43,500 new Direct Debit payers converted
  • Savings of £435,000 per annum delivered
  • 100% return on investment achieved in 2.8 months
  • Successful formula repeated in second year with similar levels of SUCCESS

WARE ANTHONY RUST.
INSIGHT, STRATEGY,
CREATIVITY AND EXPERIENCE
ORCHESTRATING SUCCESS FOR BACS.

Strategic INSIGHT

After carefully establishing the food waste disposer category with the kitchen & bathroom trade (the majority of disposers are sold with new kitchen installations) InSinkErator have swung their communications effort behind a campaign to build consumer awareness of the convenience and hygiene domestic disposers provide.

Creative EXECUTION

Television recommended as the lead advertising medium to demonstrate the product, and deliver a high ABC1 audience at a cost effective rate. Ware Anthony Rust used its expertise in this medium to edit existing film assets into a compelling commercial, the objective being to engage the audience and drive traffic to the insinkerator.co.uk website.

Unprecedented campaign PERFORMANCE

  • Immediate evidence of television impacts driving hits to the website
  • Post campaign research confirmed creative messaging being received positively
  • After second campaign, brand awareness three times higher
  • Record company sales figures now posted for two consecutive years

WARE ANTHONY RUST.
INSIGHT, STRATEGY,
CREATIVITY AND EXPERIENCE
ORCHESTRATING SUCCESS FOR INSINKERATOR.

Strategic INSIGHT

People don't want to be scared into buying home and business alarms. They are motivated to protect the people and the precious things they love.

Creative EXECUTION

Perfectly cast and executed TV spot. Unlocking the emotions by dramatising what means the most to individuals. Blend of brand and DRTV spots at 20, 30 and 40 seconds

Unprecedented campaign PERFORMANCE

  • When the spots aired, the ADT phones rang red hot.
  • Drove 500 extra appointments per week
  • 4000 monthly uplift in sales appointments
  • Traffic to adt.co.uk up by 40%

WARE ANTHONY RUST.
INSIGHT, STRATEGY,
CREATIVITY AND EXPERIENCE
ORCHESTRATING SUCCESS FOR ADT.

Strategic INSIGHT

Musicroom needed to define what its brand stands for and communicate this to a wide target audience – in brand messaging (internal and external), advertising campaigns and through its stores creating a consistent and best in class retail experience for its customers.

Creative EXECUTION

Musicroom's brand values and positioning were identified and defined through a WAR BrandShop™ before being rolled out through national and local advertising campaigns, event promotion, in-store point of sale and PR. Retail strategy and design have also been commissioned to create its flagship store in Denmark Street.

Improved PERFORMANCE across the board

  • Increased footfall to stores nationwide
  • Unprecedented PR coverage
  • High attendance of in-store events
  • Excellent store staff feedback

WARE ANTHONY RUST.
INSIGHT, STRATEGY,
CREATIVITY AND EXPERIENCE
ORCHESTRATING SUCCESS FOR MUSICROOM.

Strategic INSIGHT

Farmers and agronomists want to be able to find the information they need from the website quickly and easily. They want relevant, topical information that helps them to improve the performance of their business.

Creative EXECUTION

A clean, easy-to-navigate website was designed and developed. Changes have been made in response to user research and feedback. Key features for the client were an easy-to-use content management system and meaningful web analytics.

Unprecedented direct PERFORMANCE

  • Increased integration with traditional and digital marketing as well as social media
  • Ongoing search engine optimisation (SEO) to drive traffic
  • Meaningful web stats to constantly improve performance
  • The significant number of downloads and unique visitors since the re-launch of the site have exceeded Bayer's expectations

WARE ANTHONY RUST.
INSIGHT, STRATEGY,
CREATIVITY AND EXPERIENCE
ORCHESTRATING SUCCESS FOR
BAYER CROPSCIENCE.

Strategic ISSUE

This family business has grown over the years to encompass many well recognised 'independent' companies. At the start of a new era, a decision had to be made on the relative value of the group and company brands, with the results forming the basis of a communications programme.

Strategic INSIGHT

A research-based Brand Shop supported the group's management team in their decision to drive the business forward under the Produce World group name. The values identified have supported this move, forming the cornerstones of a new brand identity and corporate PR campaign.

Campaign DELIVERY

Clear definition of the group level brand offering instilled confidence across the business new suite of corporate logos for the group and business units – designed to allow the brand to evolve

WARE ANTHONY RUST.
INSIGHT, STRATEGY,
CREATIVITY AND EXPERIENCE
ORCHESTRATING SUCCESS FOR
PRODUCE WORLD.